Social Network Marketing Vs Traditional Marketing

Purchasing advertising for tv radio or print can be very expensive for many small home based business owners.

Social network marketing vs traditional marketing.

Probably the biggest change from 2012 is the emphasis on analytics which reflects a major difference between traditional media and social networking. When pondering the benefits of social media vs. Advantages of social media marketing vs traditional marketing there are few differences in methods between traditional marketing and social media marketing. With a global population of 4 billion active internet users and out of which 3 billion are active social media users it is no wonder that digital marketing has sky rocketed in the last few years.

One of the main advantages of social media marketing over traditional marketing is that it offers an agility to your brand s response time that was unknown fifteen years ago. Traditional business will probably surprise you. As david meerman scott put it in the new rules of marketing and pr social networking allows companies to communicate instantly with their existing and potential. What i hope to do here is point some of the main differences with regards to operating a small business and one of the biggest differences as i see it is market approach.

Newsletters and flyers radio shows billboards and tv slots can really work for some businesses. Traditional media it s important to consider the effect social media has had on marketing as a whole. If a customer doesn t use the internet often or at all you lose them as a client. Many traditional methods are expensive and cost prohibitive.

With traditional media we know next to nothing about how successful our campaign was because the tools for tracking performance with the exception of direct media are inferential. Studies have shown that 91 of retail brands uses 2 or more social media platforms for marketing purposes. Successful people ask better questions and as a result they get better answers. That s why a certain balance must be achieved.

While traditional marketing can be effective it s not without drawbacks or limitations. Cons of traditional marketing. In a battle for supremacy traditional marketing is falling further and further behind. Despite the popularity of social media and other newer types of marketing the traditional ways of reaching new customers and building a brand are not dead and buried just yet.

The world of marketing has changed in a major way and social media has played a significant role in that transition. Inbound social media marketing vs outbound marketing traditional marketing social media marketing is also called inbound marketing because the notion is to attract social network users to your. Social marketing relies on customers being highly interactive on the internet. John maxwell says in his new book the power of five if you want to live an extraordinary life a life vastly different from.